From the picture, it looks so mauve and wash out. In reality, it highlights my crack lips but it’s a pretty neutral shade. I like the idea of the ELF lip color that is smaller than a regular lip pen but bigger than the typical lip liner. Its size is just right to color in your lips. But as a matte lip color, it is quite drying. It emphasize on the dryness and cracks. It is also not so mattifying.
The reviews out there is mixed. Some love it, some hate it. I guess it really depend on your lips. If you tend to have dryer lips, you’ll probably hate it as it is not a moisturizing lip product.