This is such a beautiful colour. It’s a purple hue but very wearable. It’s comfortable on the lips too. Very glossy and wear more like a balm. But it’s not a soft crayon. I just love this. It’s one of the better crayon in the market. Even though I feel most lip crayon will not fail you. It’s just the colour selection that make or break the product. Plum Russian is two thumbs up!