People compare this to the Too Faced Melted which I can understand why. The formula, the creaminess, the texture and finish is similar. It’s just the packaging that is different. Too Faced has a sponge so it control the amount of product that ooze out. This one is like a balm, so it can gets really messy. Plus it’s not that nice when directly apply on the lips. I got this for about $7.60 on sale. Therefore the price is good. No complain really, especially if using a lip brush to apply this.