I have a few Shiseido and Shu Uemura eyelash curlers. I still find that the cheaper versions of these are better. I mean, you can go Sephora and get the $30 one, or go to the stores in HK or Taiwan and get them at $10+. I mean they are still Shiseido/Shu, but it’s different. Not only it’s cheaper, it’s just softer. I don’t know, maybe it won’t last as long, but it doesn’t hurt my lashes. So it’s so much nicer on me.